How to Make Your Corporate Gifts More Meaningful
Nowadays, observing the adage that “the customer is always right” no longer cuts it. Product quality, customer satisfaction, impressive aftermarket services are no longer enough to be competitive or to maintain even a small, loyal customer base. In Singapore, more and more corporate gift companies are beginning to realize the importance of corporate gift-giving in establishing stronger relationships with both employees and clients. The gestures of giving has become a staple of corporate operations such that it has become an ‘art and science’ all its own. Today, special strategy of ‘giftology’ is considered a special commercial function and companies devote tremendous resources into this process. Singapore companies, big or small, now frequently giving out gifts to employees, clients, and even suppliers not just in special occasions or holidays like Christmas but for simple functions like company foundation days and company activities like sports fest and even for personal events